Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence – The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There’s a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.
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Rani Mani of Adobe led influencer marketing efforts for the brand until she was promoted to head employee engagement. She says those two disciplines are not different.
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Influencer and marketer Emily Ho
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Analytics and measurement for influencer marketing is always a challenge. Scott Harward shares his approach on Winfluence.
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TopRank Marketing's Lee Odden joins the show to talk about the 2020 State of B2B Influencer Marketing Report
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Author Neal Schaffer discusses his book The Age of Influence, a great how-to guide for influence marketing
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Traackr CEO Pierre-Loic Assayag joins Winfluence to discuss the identification of influencers, preferring relevance over reach.
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Zeno Group's Michael Brito explains the intricacies of smart B2B influence marketing
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Onalytica's Alistair Wheate talks about the differences, the balance and the industry of influence marketing
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Sensei Marketing's Sam Fiorella and Jason Falls discuss influencer marketing from a different perspective.
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Tabitha Hawkins of the Association of Influencers and Content Creators (AICC) chats influencer marketing with Jason Falls
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