Exploring the Math & Science of Influencer Marketing
Gen.Video’s Bill Hildebolt has been cranking out great articles on influencer measurement. He stops by to discuss on Winfluence.
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Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence – The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There’s a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.
Gen.Video’s Bill Hildebolt has been cranking out great articles on influencer measurement. He stops by to discuss on Winfluence.
The CMO of the Inbound Marketing company visits to share new insights on consumer behavior on Instagram
The man behind Okay Tinashe on YouTube is now behind Sosani, which helps brands collaborate with creators
Lena Katz from Ampersand discusses the challenges traditional creatives have for brand content for social channels
Silly fun, yes, but we don’t want to lose out to a show about cybersecurity, do we? Heh.
How Michiel Perry leveraged her background to build a media brand from a community of like-minded consumers
Christoph Trappe’s past talk with Miller was so good, we wanted to just drop it in our feed!
Lara Schmoisman joins Winfluence to talk about her approach to marketing in the luxury segment and around the globe
Jason Falls uses the story of Sam Farha to illustrate how influencers and content creators can also clue you in to the hand they play