Winfluence – The Influence Marketing Podcast

Hosted ByJason Falls

Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence – The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There’s a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.

FEED DROP: B2B Influencer Wisdom from SAP’s Rachel Miller via The Business Storytelling Podcast

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You regular listeners are probably wondering what’s up with an episode drop on a Thursday. We’ve gotten into a nice weekly rhythm here on Winfluence. But today, I have a treat for you. We’re going to drop in on an episode from The Business Storytelling Podcast hosted by my friend Christoph Trappe.

He’s a smart content marketing guy who, as his show’s title might imply, focuses on storytelling for brands and businesses. I was going through his old episodes and found a really good one I thought you should hear, so I reached out and we agreed to each air an episode of each other’s shows to our respective audiences. 

His and my hope is that if you like his show you hear today, you’ll jump over and subscribe so you don’t miss a future episode of The Business Storytelling Podcast, too. It’s worth adding that to your feed, for sure.

Now, the episode I wanted you to hear is actually a couple of years old, but it’s with Rachel Miller of SAP. She is a brand-side innovator and thought leader in the influencer marketing space. Christoph and Rachel talk about influencer marketing overall, but then get into the ins and outs of B2B influencers, big brand influencer programs and beyond.

It’s a useful listen, so we’ll drop that in on today’s show. 

Folks if you haven’t heard, well you haven’t been listening. But Tagger is one fine influencer marketing platform. They are our presenting sponsor and man, does Tagger come in handy for me. I actually sat out to find creators in a very odd and specific niche last week, but instead of going straight to Tagger’s discovery tab and searching for a keyword or topic, I went to its Signals feature.

This is where you can drop that keyword or set of keywords and see how much chatter about that brand or topic is out there on the web, then identify the influential voices talking about it. That gives you a head start on finding the more right influencers for your brand or project.

I could go on, but you know I use Tagger every day for the influence strategies I work on for my clients. You should at least check it out. Do a free demo at today. No commitment or anything, just see how it works. 

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