Talking Points #4 – 7/24/14
Digital transformation is underway at companies of all sizes - but how is it going? Arik and Kevin discuss a report tracking the benefits and challenges of the effort. Also this week, some trends in the evolution of social media - have you heard of the rise of "dark social"? Microsoft announced layoffs in a clumsy way, brand journalism has matured, press releases need some help to stand out, and a mayor gets kudos for heading to Reddit.
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Digital transformation is underway at companies of all sizes – but how is it going? Arik and Kevin discuss a report tracking the benefits and challenges of the effort. Also this week, some trends in the evolution of social media – have you heard of the rise of “dark social”? Microsoft announced layoffs in a clumsy way, brand journalism has matured, press releases need some help to stand out, and a mayor gets kudos for heading to Reddit.
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