The nature of online marketing has forced a dramatic increase in content. Everyone has become a publisher, as content drives views, shares, and even rankings. But what has this produced? Matt and Sue cover headlines that attempt to assign a value to content, describe reader behavior, and assign responsibility for measurement.  

A variety of content models are covered, and the discussion ultimately comes down to one important factor – what was the payoff? Did it deliver what the reader wanted? Of course, when two Journalism majors get together, a discussion about the importance of writing will always come up. 

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