How to Correlate Website Analytics to Marketing Goals
Are you able to correlate website analytics to your marketing goals? Jason Falls thinks is there are 3-4 pieces of information within your website analytics you could use to correlate success (or not) of your website and marketing efforts. It's just a matter of thinking about each of those numbers you might see in a dashboard or report and what they might mean.
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Are you able to correlate website analytics to your marketing goals? Jason Falls thinks is there are 3-4 pieces of information within your website analytics you could use to correlate success (or not) of your website and marketing efforts. It’s just a matter of thinking about each of those numbers you might see in a dashboard or report and what they might mean.
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