In our December 2019 episode, we discuss:

• The FTC’s new advertising disclosures guidance for online influencers (2:30)
• The Spoken Word Audio Report from NPR/Edison Research (3:55)
• Content marketing planning for 2020 (4:55)
• Spotlight: South Dakota is on meth (7:10)
• Cision and PRWeek’s 2019 Global Comms Report (15:20)
• The 2020 Relevance Report from the USC Center for Public Relations (18:35)
• Doug Kessler’s view of the state of content marketing (25:25)
• Tom Snee, University of Iowa (31:00)
• Social Media Breakfast MSP’s employer branding event (42:30)

Quick News & Quick Takes

FTC demystifies influencer disclosure with new resources

The Spoken Word Audio Report from NPR and Edison Research

4 major content marketing trends for 2020: How to prepare for next year

Talking Points Spotlight

‘Meth. We’re on it,’ South Dakota says in ridiculed ad campaign that cost $449,000

Behind the scenes of the “Meth. We’re on it.” campaign and how it got approved

“Meth. We’re On It.” is a new antidrug campaign in South Dakota. Seriously.

The cold, hard truth: The PR and ad industries are still hooked on “vanity metrics”

Talking Points

3 surprising stats from PRWeek/Cision’s Global PR Report

Cision and PRWeek release 2019 Global Comms Report: The Path To Progress, Demonstrating The Rise Of Earned Media

2020 Relevance Report from the USC Center for Public Relations

Something happened

Five years of Crap content: an anniversary of sorts

Talking Points Shoutout

Tom Snee, University of Iowa

Closing

Brands being social: How to build & nurture an effective employer brand

MORE INFORMATION

TheTalkingPointsPodcast.com

Facebook Group

Apple Podcasts page

Spotify page

Subscribe to Arik’s weekly email

SPONSORS   

David James Group

Brandpoint

Learn more about your ad choices. Visit megaphone.fm/adchoices