In our January 2020 episode, we discuss:

• Facebook’s ban on deepfakes (3:00)
• A study that says comms directors are in “content chaos” (4:50)
• How social media ‘stumps’ marketers (7:00)
• Spotlight: Panera addresses angry tweets (9:45)
• The differences between a heritage brand and an innovator brand (12:05)
• Gen Z’s impact on social media marketing (19:20)
• The skills communicators need to succeed (26:50)

QUICK NEWS & QUICK TAKES

Facebook bans deepfakes

Study: Most comms directors are experiencing “content chaos”

Comms leaders reveal their ‘top 3’ content challenges for 2020

Social media ‘stumps’ marketers

SPOTLIGHT

Panera hires Phyllis from ‘The Office’ to address angry tweets

TALKING POINTS

Heritage brands are finally waking up

Gen Z is reinventing social media marketing

‘Creativity’ most in-demand soft skill for 2020

CLOSING

Arik’s LinkedIn post about tough-to-spell names

MORE INFORMATION

TheTalkingPointsPodcast.com

Apple Podcasts page

Spotify page

Subscribe to Arik’s weekly email

SPONSORS   

David James Group

Brandpoint

Learn more about your ad choices. Visit megaphone.fm/adchoices