Did you know that there is a part of your brain that makes decisions quicker than your rational, logical thought? Your unconscious mind reacts quickly to stimulus, which then influences our reactions and rational thinking. For years, advertisers have known and realized that there are techniques that tap into the unconscious mind faster and more effectively than traditional, rational approaches. Chances are, you are swayed by neuromarketing techniques nearly every day, and you don’t even realize it.

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