Hanson & Hunt

Hosted ByArik Hanson & Kevin Hunt

Get relevant news and advice about public relations, corporate communications, social media and marketing each month from Arik Hanson and Kevin Hunt. Arik is a solo marketing and communications consultant in Minneapolis/St. Paul and Kevin leads digital content and channels at CHS.

133: The reality and future of comms, the PESO model, imposter syndrome

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Thank you for listening. We understandably devoted most of our time in this episode to discussing various aspects of COVID-19 communications.

Please take note of a Minnesota PRSA event you also may find helpful, that we mention toward the end of the show: “Communicating during COVID-19: A virtual town hall for communicators by communicators.”

In our April 2020 episode, we discuss:

  • COVID-19: Observations (6:40)
  • COVID-19: Internal comms (8:25)
  • COVID-19: Brands and social media (14:25)
  • COVID-19: Scott Severson of Brandpoint (22:15)
  • COVID-19: The aftermath (24:45)
  • COVID-19: Job hunting (29:05)
  • COVID-19: Our last few weeks (34:10)
  • The updated PESO Model (42:55)
  • Imposter syndrome (47:15)
  • Minnesota PRSA event: Communicating during COVID-19 (57:30)
  • Spotlight: The Getty Museum’s social media challenge (58:00)

TALKING POINTS

2020 Edelman Special Report on COVID-19

People want to hear from brands during the pandemic

When this is over: The comms community’s 10 hopes for the post COVID-19 world

PRSA resources for communicating in a time of COVID-19

COVID-19 resources – International Association of Business Communicators

COVID-19 resources for PR professionals – The Institute for Public Relations

The newly refreshed PESO Model graphic and process

Imposter syndrome or incompetence? How do you know the difference?

EVENT NOTE

MINNESOTA PRSA: Communicating during COVID-19: A virtual town hall for communicators by communicators

SPOTLIGHT

Getty Museum challenges quarantined people to recreate famous works of art, with hilarious results

Getty Museum – Twitter

CLOSING

Leading from home

MORE INFORMATION

TheTalkingPointsPodcast.com

Apple Podcasts page

Spotify page

Subscribe to Arik’s weekly email

SPONSORS   

Brandpoint

Minnesota PRSA

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