Building a Content Performance Culture
Does your brand or agency have a content performance culture? It needs one. Christoph Trappe's latest book by that title outlines how to build a culture where content marketing is made, distributed and optimized. He talks to Jason Falls about how brands and agencies can build that culture for content success.
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Does your brand or agency have a content performance culture? It needs one. Christoph Trappe’s latest book by that title outlines how to build a culture where content marketing is made, distributed and optimized. He talks to Jason Falls about how brands and agencies can build that culture for content success.
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