In this episode, Ian Truscott, Founding Editor of Rockstar CMO, suggests something to take a look at from the latest issue of Rockstar CMO, he chats to Wendy Bryant Beswick, CMO of Service Credit Union and again joins Robert Rose for a cocktail.

From the latest issue of Rockstar CMO, Ian suggests a look at The Green Room feature where this month 5 of our Rockstar CMO’s talk the Crisis Keepers, those things they’ve learned from the crisis around the pandemic that they will take forward after this crisis subsides. Summed up nicely by a reference to a quote from the Marketoonist, Tom Fishburne – “We’re not going back to work, we’re going forward to work.”

Wendy Bryant-Beswick, CMO of Service Credit Union, joins Ian in the interview segment, and they discuss the challenges facing marketing today, pivoting and educating her team. They also revisit their Backstage Q&A conversation from The Nevermind Issue, specifically how essential company values are and what we would throw into the Rockstar CMO Swimming Pool, our portal to hell for all the snake oil, bullshit, and doublespeak from our industry.   

Finally, Ian eases into the weekend with Robert Rose, Chief Trouble Maker at The Content Advisory, as he shares a Friday concoction and one marketing thought we should take away after a couple of cocktails with him.

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Links:

• The Latest issue
• The Green Room 
• Crisis Keepers
• Wendy Bryant-Beswick on Twitter
• Wendy Bryant-Beswick on LinkedIn
• Robert Rose at The Content Advisory
• #FridayConcoction

Piano Music by Johnny Easton Shared Under Creative Commons License

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