Rockstar CMO FM

Hosted ByIan Truscott

Host Ian Truscott is a techie turned CMO and while he's no rockstar, in this weekly podcast he chats to the true rockstars, his fabulous guests and chums, to share a wide range of practical experience and advice that they call marketing street knowledge. Learn more, follow and get the show notes at https://rockstarcmo.com.


All Episodes

The It’s Not 2018 and 3 D’s of Product Content Episode

This week, Cathy is back in the studio to discuss changes content marketers need to make in 2026, and Ian shares his 3 D’s of product content marketing.

The Story Fails and Finding Your Busker Box Episode

This week, we welcome back Jeff from his holiday to discuss the 5 fails of our story fundamentals, and Robert is in the bar talking about starting afresh.

The Community and Agent Authority Episode

This week, we welcome back Dennis Shiao to celebrate 10 years of the Bay Area Content Meetup, and Robert is in the bar talking about AI agents and authority.

The CMS Relevance and Railways Episode

This week, we go back to the old weekly format. Cathy shares some thoughts on the relevance of a CMS system today, before we join Robert in our virtual bar.

The Rose & Rockstar: Stop the Press! PR is Not Dead.

This week in our virtual bar, we revisit the topic of marketing’s obsession with declaring things as dead and make the case for PR being very much alive.

The Rockstar CMO Studio: 5 F’in’ Things for Coping with the Pipeline Crisis

This week, Jeff and Ian are inspired by an article by Dave Kellogg describing a B2B pipeline crisis and select 5 of Kellogg’s best suggestions of what he would do.

The Rose & Rockstar: Desperately Seeking Storytellers

This week in our virtual bar, if Robert were to write the infamous story about storytelling from WSJ, what would he write?

The Rockstar CMO Studio: 5 F’in’ Fails When Your Machine is Broken

This week, Jeff is back from the holidays and share 5 f’in’ fails he’s witnessed when the marketing machine is broken.

The Rose & Rockstar: AI Strategy is *so* 2025

This week in our virtual bar, as we say cheers to the new year, Robert shares his view that having an AI strategy is yesterday’s news.