The It’s Not 2018 and 3 D’s of Product Content Episode
This week, Cathy is back in the studio to discuss changes content marketers need to make in 2026, and Ian shares his 3 D’s of product content marketing.
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Host Ian Truscott is a techie turned CMO and while he's no rockstar, in this weekly podcast he chats to the true rockstars, his fabulous guests and chums, to share a wide range of practical experience and advice that they call marketing street knowledge. Learn more, follow and get the show notes at https://rockstarcmo.com.
This week, Cathy is back in the studio to discuss changes content marketers need to make in 2026, and Ian shares his 3 D’s of product content marketing.
This week, we welcome back Jeff from his holiday to discuss the 5 fails of our story fundamentals, and Robert is in the bar talking about starting afresh.
This week, we welcome back Dennis Shiao to celebrate 10 years of the Bay Area Content Meetup, and Robert is in the bar talking about AI agents and authority.
This week, we go back to the old weekly format. Cathy shares some thoughts on the relevance of a CMS system today, before we join Robert in our virtual bar.
This week in our virtual bar, we revisit the topic of marketing’s obsession with declaring things as dead and make the case for PR being very much alive.
This week, Jeff and Ian are inspired by an article by Dave Kellogg describing a B2B pipeline crisis and select 5 of Kellogg’s best suggestions of what he would do.
This week in our virtual bar, if Robert were to write the infamous story about storytelling from WSJ, what would he write?
This week, Jeff is back from the holidays and share 5 f’in’ fails he’s witnessed when the marketing machine is broken.
This week in our virtual bar, as we say cheers to the new year, Robert shares his view that having an AI strategy is yesterday’s news.