Rockstar CMO FM

Hosted ByIan Truscott

Host Ian Truscott is a techie turned CMO and while he's no rockstar, in this weekly podcast he chats to the true rockstars, his fabulous guests and chums, to share a wide range of practical experience and advice that they call marketing street knowledge. Learn more, follow and get the show notes at https://rockstarcmo.com.


All Episodes

The 5 Steps for Campaign Planning and Apple Crushing It Episode

Jeff shares his 5 steps for planning large-scale B2B campaigns, and Robert has a cocktail and a thought about Apple.

The Frontline Marketing with Jeff and The Greatest Story Episode

Jeff is back to discuss Frontline Marketing, but Robert had to miss the bar, so Ian has gin and a story.

The Be Honest and a Social Cocktail in a Walled Garden Episode

Another Ian solo in the studio who shares 5 thoughts, and Robert is in the virtual bar with a great cocktail and a thought about social media walled gardens.

The Ian Does a Solo in the Studio and Robert Wonders Why Elon Hates Marketers Episode

With Jeff away Ian goes solo and shares 5 thoughts and Robert is in the virtual bar with a great cocktail and a musky rant.

The Ian has 5 Thoughts and Robert Differentiates with a Cocktail of Content Episode

Ian shares 5 thoughts and Robert is in the virtual bar mixing a great cocktail with advice for your content cocktail.

The Cathy Makes it 10 and AI over a Breakfast Cocktail with Robert Episode

Ian catches up with Cathy McKnight for a chat about content orchestration and Robert Rose is mixing a breakfast cocktail over a chat about his AI use case research..

The Death of the CMO and Directing Operations with a Cocktail Episode

This week Jeff and Ian chat about the supposed death of the CMO and in the virtual bar Robert makes a fabulous cocktail and brings the Hollywood, suggesting we need a director.

The Influencers, Analysts and a Spicy Third Party Cookie Cocktail Episode

This week Jeff and Ian chat about B2B analysts and influencers and in the virtual bar Robert stirs a spicy cocktail and shares a thought on Adtech and data.

The 5 F’in’ Fundamentals, a Book and a Budget Episode

This week Jeff interviews Ian about applying our 5 fundamentals to writing a book and Robert has some tips on stretching your marketing budget in our virtual bar.