Rockstar CMO FM

Hosted ByIan Truscott

Host Ian Truscott is a techie turned CMO and while he's no rockstar, in this weekly podcast he chats to the true rockstars, his fabulous guests and chums, to share a wide range of practical experience and advice that they call marketing street knowledge. Learn more, follow and get the show notes at https://rockstarcmo.com.


All Episodes

The 5 Reasons a CMO Gets Fired Episode

This week, Jeff and Ian discuss some research from Gartner on why CMOs get fired.

The Doing More With Less and Asking Why Episode

This week, Jeff and Ian discuss five ideas for doing more with less, and Robert is in the bar asking why?

The Five Sales Enablement Things and Valuable Friction Episode

This week, Jeff shares five ways marketing enables sales, and Robert has a thought over a cocktail about valuable friction.

The Four Takes on Privacy and Relevancy Episode

Just Jeff as the guest this week, and him and Ian discuss 4 articles on privacy, relevancy and personalization

The Just Cathy, Chums, Content and Chaos Episode

This week, Cathy McKnight shares what she presented at Content Marketing World with tales of chums and content chaos.

The 5 Characteristics of Being Data Driven and 3 Trends for 2025 Episode

This week, Jeff and Ian share 5 characteristics of data-driven marketing teams, and Robert is in the bar discussing 3 B2B marketing trends for 2025.

The Just Robert and CMWorld Episode

This week, fate conspired to mean that it’s just Robert and Ian chatting about Content Marketing World and the theme of his keynote.

The Giving a Shit About B2B Marketing with Cathy and Robert Episode

This week, Cathy is in the studio and discusses marketing mediocrity, and Robert is in the bar, encouraging us all to give a shit over a cocktail.

Special Episode – Business Podcasting – Eavesdropping on Keith Smith and Jason Falls

A special mid-week episode featuring snippets from a wonderful conversation on the Fuel Podcast between Keith Smith of the Advertist and Winfluence author Jason Falls