Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
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Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
This week, Sebastian Hardung, the CMO of Priint, joins Ian to discuss his career and adding print to our marketing mix, while Robert is in the bar wondering…
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This week, Jeff and Ian apply their One Hot Wonder or Wonderwall test to Causal Analytics, and Robert has a trick for sales and marketing alignment.
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This week, Cathy is back for her monthly visit, asking if you are managing your martech stack like a museum, and in the bar, Robert gives us a…
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This week, Ian goes solo and compares the electrification of the automobile industry and AI for marketing, and over a cocktail, Robert is in the bar talking about…
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This week, Mark Demeny, Senior Director, Product Marketing at OpenText, joins our host Ian Truscott in the Rockstar CMO studio to discuss the changes in content technology and…
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This week, Ian and Cathy McKnight, Chief Problem Solver at Seventh Bear, discuss some research that she’s just published covering the State of Content Operations in 2026. But…
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This week, former Forrester Research Director Jeff Clark is back in the studio and joins our host Ian Truscott to discuss a research project from the B2B CMO…
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This week, former Forrester Research Director Jeff Clark is back in the studio after his summer break with our host Ian Truscott to discuss an article in The…
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This week, our host Ian Truscott goes solo to share some work from Jon Evans, host of Uncensored CMO and experienced B2C CMO, and digs into what he…
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This week, Ian and Cathy McKnight, Chief Problem Solver at Seventh Bear discuss a recent post from her Bear Essentials series on the Seventh Bear blog: Your Marketing…
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