This week, in The Rose and Rockstar, over a cocktail, Ian and Robert discuss a recent study and article in Inc. magazine into generative AI’s Dunning-Kruger effect.

This week, Jeff and Ian discuss whether you can create a revenue department around ART and their 5 F’in’ Marketing Fundamentals

This week in The Rose and Rockstar, over a cocktail, Ian and Robert discuss a keynote from P&G’s Marc Pritchard on his 5 marketing fundamentals.

This week, Cathy makes her monthly visit to the studio and shares her perspective on the changing role of the CMO.

This week in The Rose and Rockstar, over a cocktail, Ian and Robert discuss a marketing classic – Different by Youngme Moon

This week, Jeff shares his passion for marketing for non-profits, and he and Ian explore if their 5 f’in’ marketing fundamentals can be applied to this sector.

This week in The Rose and Rockstar, over a cocktail, Ian and Robert dive into how he uses generative AI in his writing process.

This week, in a solo episode, Ian considers how to balance the benefits of AI, with remaining human

This week in The Rose and Rockstar, over a cocktail, Ian and Robert are inspired by Chris Ross of Gartner and their research to chat about personalization.