Rockstar CMO FM

Hosted ByIan Truscott

Host Ian Truscott is a techie turned CMO and while he's no rockstar, in this weekly podcast he chats to the true rockstars, his fabulous guests and chums, to share a wide range of practical experience and advice that they call marketing street knowledge. Learn more, follow and get the show notes at https://rockstarcmo.com.

Rockstar CMO FM #16: Diversity, L.Michelle Smith and it wouldn’t be Friday without a cocktail

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In this episode, Ian Truscott, Founding Editor of Rockstar CMO, chats to L.Michelle Smith, joins Robert Rose for a cocktail and suggests something we should take a look at from the pages of rockstarcmo.com

This week Ian recommends you take a look at the Tales from The Tour Bus interview with Sydni Craig Hart, CEO of Smart Simple Marketing, that shares some interesting statistics of the value of diversity marketing.

The interview this week is with L. Michelle Smith, author, speaker and certified executive and business coach who develops leaders and brands that thrive and succeed at the intersection of culture, technology and business. Michelle is the founder of no silos communications that provides, content, coaching, consulting and strategic communications. Michelle has more than 25 years of experience as an award-winning communicator and integrated marketer at global agencies, her own boutique agency and a Fortune 10 technology, telecom and media company. 

The interview discusses the current social unrest in the US, the black lives matter movement and her journey as a diversity and communications leader. 

Finally, again Ian eases into the weekend with Robert Rose, Chief Trouble Maker at The Content Advisory, with a Friday cocktail and one marketing thought we should take away after a couple of cocktails with him.

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