In this episode, Ian Truscott, Founding Editor of Rockstar CMO, chats to Sally Yates, CMO Xceptor, joins Robert Rose for a cocktail and suggests something we should take a look at from the pages of rockstarcmo.com

This week Ian suggests taking a look at articles on Rockstar CMO by our anonymous agency insider Adnonamau5, specifically his most recent article about the dependency some executive teams have on expensive external consultants.

The interview this week is with Sally Yates, CMO Xceptor,  they ride a number of B2B marketing hobby horses, from analyst relations, being data-driven, and talking in a language the C suite understands. And we discover what this experienced in-house and agency marketer would

Finally, Ian starts his weekend in our virtual Rockstar CMO bar with Robert Rose, Chief Trouble Maker at The Content Advisory, with a Friday cocktail and one marketing thought we should take us into the weekend.

And special thanks to Dennis Shiao for offering to start a GoFundMe page on Twitter to improve Ian’s liquor cabinet.

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Links:

• appropingo
• Adnonamau5: In the Land of the Blind…the Consultant is King
• Sally Yates on LinkedIn
• Sally Yates on Twitter
• Xceptor company website
• Robert Rose at The Content Advisory
• #FridayConcoction
• Dennis Shiao on Twitter

Piano Music by Johnny Easton Shared Under Creative Commons License

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