On episode 32 of take5: The Rethink Marketing Podcast, Jami Goldstein of the Greater Columbus Arts Council joins Colin and Eric to share her experience and insight on communications, partnerships, and advertising. Marketing leaders and business decision makers can learn a lot from the complex multi-tiered, multi-objective and multimillion dollar fundraising and community engagement efforts by arts councils.
Successful advertising campaigns rely on audience segmentation, personalized messaging, and consistent campaigns to galvanize infrequent customers to become raving fans. Have a listen, enjoy the show! Your opinion matters. 
Please leave a review and let us know how we are doing! Questions, thoughts, topic and guest suggestions can be sent to take5@reed5group.comCheck out the rethink marketing website at https://www.takefivetherethinkmarketingpodcast.com/

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