04: Zico Coconut Water Founder Mark Rampolla on Deep and Narrow Influence

We often think of influence as being about individuals with large followings, but Rampolla makes the case for leveraging all stakeholders as strategic key influencers. Rather than large followings, he argues the value of going deep and narrow with influencer engagement.

Reference Links

• Mark Rampolla: https://www.linkedin.com/in/marksrampolla
• Amanda Russell: https://amandarussell.co
• Neal Schaffer: https://nealschaffer.com

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