Our January 2021 episode includes:

The PESO Model (1:25)

Guest: Gini Dietrich, Spin Sucks (7:40)

Spotlight: Dairy Queen employee on TikTok (19:15)

How employee comms can help fight change fatigue (22:05)

Digital marketing trends for 2021 (24:25)

Listener question: How should brands approach social media during breaking/developing news? (26:40)

LINKS

TALKING POINT

Why communicators must (finally) embrace the PESO Model

12 Days of Christmas: Eight communications podcasts

Spin Sucks

SPONSOR EVENTS

“Bringing the Civil Back Into Civil Discourse: What PR Professionals Need to Know and Do”

PR North – Winter Edition

SPOTLIGHT

Ancaster teen gains TikTok fame with viral Dairy Queen videos

QUICK NEWS & QUICK TAKES

Why change fatigue from 2020 threatens the business changes needed to survive 2021

7 digital marketing trends of focus for 2021

CLOSING

Do older PR pros ignore influencer marketing?

9 social media trends every marketer must know for 2021: A conversation with Arik Hanson

MORE INFORMATION

HansonandHunt.com

Apple Podcasts page

Spotify page

Subscribe to Arik’s weekly email

SPONSORS   

Brandpoint

Minnesota PRSA

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