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152: Execs on LinkedIn (w/Lee Odden), media pitching tips, too much corporate email
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Our April 2021 episode includes:
Executive use of LinkedIn (:50)
Guest: Lee Odden, TopRank Marketing (6:15)
Spotlight: Dove leads on diversity (27:45)
The State of Journalism 2021 (29:10)
Corporate email study (33:50)
Listener question: Brands and Clubhouse (38:50)
LINKS
TALKING POINT
Learn why and how executives should become active on social media
Webinar: The Business of Executive Thought Leadership
Brandfluence – Why growing executive influence is essential for B2B marketing
How to become a LinkedIn thought leader in 9 easy steps
Georgia voting law: Business reacts
LinkedIn publishes new guide to key content trends amid COVID-19
SPOTLIGHT
Dove offers to pay other brands to diversify their ads
QUICK NEWS & QUICK TAKES
New Muck Rack survey: The State of Journalism 2021
Corporate email: Too much of too much
MORE INFORMATION
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