154: Timely social media advice (w/Jen Hartmann), authenticity gap in comms, brand films
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Our June 2021 episode includes:
Social media advice for 2021 (:55)
Guest: Jen Hartmann, John Deere (13:15)
Spotlight: The Carolina Panthers and social engagement (32:55)
FleishmanHillard’s Authenticity Gap study (34:40)
Brand films (39:40)
Listener question: How should I network post-pandemic? (45:05)
LINKS
TALKING POINT
Focus more on Facebook, customer service efforts on social in 2021
Why you need a content mission statement
Jen Hartmann, John Deere (LinkedIn / Twitter)
Jen Hartmann’s tweet about how “we’re all just getting started”
SPOTLIGHT
Carolina Panthers/Social engagement on Facebook
QUICK NEWS & QUICK TAKES
The 2021 Authenticity Gap (PDF)
Why big companies like DoorDash, 3M and HP are making films
LISTENER QUESTION
CLOSING
These common grammar mistakes make you’re* company look dumb
How grammar mistakes influence people’s perceptions of companies
MORE INFORMATION
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