154: Timely social media advice (w/Jen Hartmann), authenticity gap in comms, brand films

Our June 2021 episode includes:Social media advice for 2021 (:55)Guest: Jen Hartmann, John Deere (13:15)Spotlight: The Carolina Panthers and social engagement (32:55)FleishmanHillard's Authenticity Gap study (34:40)Brand films (39:40)Listener question: How should I network post-pandemic? (45:05)LINKSTALKING POINTFocus more on Facebook, customer service efforts on social in 2021Why you need a content mission statementJen Hartmann, John Deere (LinkedIn / Twitter)Jen Hartmann's tweet about how "we're all just getting started"SPOTLIGHTCarolina Panthers/Social engagement on FacebookQUICK NEWS & QUICK TAKESFleishmanHillard Authenticity Gap study reveals brands are failing on nearly half of what consumers expect of themThe 2021 Authenticity Gap (PDF)Why big companies like DoorDash, 3M and HP are making filmsLISTENER QUESTIONPost-pandemic networkingCLOSINGThese common grammar mistakes make you’re* company look dumbHow grammar mistakes influence people’s perceptions of companiesMORE INFORMATIONHansonandHunt.comApple Podcasts pageSpotify pageSign up for Arik's weekly emailContact Hanson & HuntSPONSORBrandpoint