Hanson & Hunt

Hosted ByArik Hanson & Kevin Hunt

Get relevant news and advice about public relations, corporate communications, social media and marketing each month from Arik Hanson and Kevin Hunt. Arik is a solo marketing and communications consultant in Minneapolis/St. Paul and Kevin leads digital content and channels at CHS.

154: Timely social media advice (w/Jen Hartmann), authenticity gap in comms, brand films

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Our June 2021 episode includes:

Social media advice for 2021 (:55)

Guest: Jen Hartmann, John Deere (13:15)

Spotlight: The Carolina Panthers and social engagement (32:55)

FleishmanHillard’s Authenticity Gap study (34:40)

Brand films (39:40)

Listener question: How should I network post-pandemic? (45:05)

LINKS

TALKING POINT

Focus more on Facebook, customer service efforts on social in 2021

Why you need a content mission statement

Jen Hartmann, John Deere (LinkedIn / Twitter)

Jen Hartmann’s tweet about how “we’re all just getting started”

SPOTLIGHT

Carolina Panthers/Social engagement on Facebook

QUICK NEWS & QUICK TAKES

FleishmanHillard Authenticity Gap study reveals brands are failing on nearly half of what consumers expect of them

The 2021 Authenticity Gap (PDF)

Why big companies like DoorDash, 3M and HP are making films

LISTENER QUESTION

Post-pandemic networking

CLOSING

These common grammar mistakes make you’re* company look dumb

How grammar mistakes influence people’s perceptions of companies

MORE INFORMATION

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