Google’s new update hit in May, Core Web Vitals or Page Experience. This update focuses more on technical aspects of the site than content.

However, at the same time, Google discontinued AMP, in which publishers had to invest heavily to maintain their presence in the search results. These changes will strain the Google-publisher relationship even further.

Even more, because of the technical nature of the update, many businesses are simply unable to do much to accommodate this. Either legacy code that can’t be changed or 3rd party Content Management Systems that all have their own nuances, it is mainly on them to accommodate this update. 

But is Google’s influence waning? Many signs point to an industry that is tired of being forced to react to Google’s decisions and whims.

Learn more about your ad choices. Visit megaphone.fm/adchoices