This week Jeff Clark, Rockstar CMO Advisor, and former Sirrius Decisions/Forrester research director is inspired by a post by one of his former colleagues, Marcia Trask who writes on the Forrester blog  “To Build A Better Marketing Plan, Revisit Your Approach To Planning” and we discuss it and how to align this with being Agile.

We continue our mini-series with Christina Del Villar talking about her book Sway: Implement the GRIT Marketing Method to Gain Influence & Drive Corporate Strategy, diving into the detail of what G.R.I.T means, and in the third of our four-part series, we discuss the I in GRIT, which is for intentional. 

If you are a Robert Rose fan, I’m afraid we have bad news in the Rockstar CMO virtual bar,  his presence is heard, but it’s not what you expect and Ian Truscott shares his thoughts on personalization. 

The people:

• Ian Truscott on LinkedIn and Twitter 
• Jeff Clark on LinkedIn and Twitter
• Christina Del Villar on LinkedIn and Twitter
• Robert Rose on Twitter,  LinkedIn, and The Content Advisory 

Mentioned in this week’s episode:

•  To Build A Better Marketing Plan, Revisit Your Approach To Planning by Marcia Trask
• The Agile Rhapsody on YouTube
• Christine Del Villar’s  website and book
• Robert’s The Content Advisory Blog

Rockstar CMO:

• Rockstar CMO on the web, Twitter, and LinkedIn
• Previous episodes and all show notes: Rockstar CMO FM
• Rockstar CMO Advisors

Music:

• The wonderful Piano Music is by Johnny Easton, shared under a creative commons license

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