The School of Influence

Hosted ByAmanda Russell

Why do some people or brands command cult-like followings, while others struggle to stay afloat? Why do some people rise to social media stardom, while others can’t get anywhere? The answer: Influence. But is it a genetic trait or something you can learn? What is their influence derived from? And what are the takeaways that we can implement in our business and/or personal branding? Author, professor and the Queen of Influencer Marketing Amanda Russell brings you the answers with concise, no nonsense interviews of top influencers across categories. Amanda’s unique dynamic is both engaging and provocative. She and frequent co-host Jason Falls ask the tough questions, to get the real, raw answers that you can put into practice TODAY. No fluff, no BS, just the real story!

38: What is the Deal with NFTs, And is There a Way to Use Them to Market and Grow our Brand?

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One topic of conversation we haven’t really discussed on the show is regarding the subject of NFTs – a topic that mystifies even the most forward thinking marketers and brand executives. Even if we understand the general concept, few of us really grasp how can they be used for brand marketing.Yet, it is undeniably the future and to compete the brands who are leveraging this are coming out ahead – just look at the likes of Dior and Louis Vuitton, not to mention small startups now sky rocketing thanks to their use of NFTs. Ok ok, so we understand the potential power, but where do you even? begin? Most of us are not technology platforms, nor do we have endless pockets to shell out. In this episode, Doug Neil, ex Universal EVP Doug Neil was named Marketing, Brand Chief At NFT Platform Chronicle breaks it down for us, and gives us the way of the land, alongside actionable insight on how you may want to use NFTs and what you can do to get started.

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