161: User-generated content, internal comms challenges, content costs

As consumers spend more time with user-generated content, on a variety of social channels, there are more opportunities for companies and brands to showcase it. Also this month, is cancel culture affecting brands? Plus, the cost of content production, and we address the mantra of 'fake it until you make it.' Is that good advice for your comms or marketing career? WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com) SPONSOR Brandpoint EPISODE SUMMARY Intro   Talking Point: User-generated content  Spotlight: Starbucks teams up with Netflix Quick News & Quick Takes: Is cancel culture affecting brands? Quick News & Quick Takes: A mandate for internal comms Quick News & Quick Takes: The cost of content production Listener question: Should you 'fake it until you make it'? Closing ARTICLES AND LINKS User-generated content represents 39% of time spent with media New report finds social media video now sees as much consumption time as traditional TV Starbucks and Netflix team up on new social content series Cancel culture: Confusing, complex and contentious Five firefights: Where Internal Communication leaders need to shake things up in 2022 The average cost of a B2B content asset is $2,791 Half of companies outsource content, but quality is a persistent challenge Can we all just stop faking it? Arik's Jan. 26 webinar: Discover social media trends for 2022 FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. .