Influencer marketing done right can be quite the task for a marketer, or even a marketing team. It takes time and thoughtfulness to select, engage, manage, execute and measure influence marketing campaigns, just like it does for any other type of marketing. For many businesses, influencer marketing is just a small piece of their overall marketing puzzle, so they need help.
Enter the influencer consultant. But what exactly does an influencer consultant do? And how much do they charge?
Ask 100 people in the industry those questions and you’re liable to receive 100 different answers. That’s largely because each consultant is different and even the role of a consultant is vague.
I’ve been hired as a social media consultant before, but performed tasks that would be better defined as public relations, digital marketing or just marketing. Inevitably, I employ a wide range of experiences to just help clients move their business forward, so putting one discipline’s label on it is misleading.
The same can be said for an influencer consultant, too. The inference is they’ll handle your influencer marketing. They may. But depending on the consultant, they may only handle parts of the process. Or they may have a wide breadth of knowledge and experience and also help you with creative ideas, public relations, social media and beyond.
In my current role at Cornett, I serve as the chief influence strategists … a type of consultant … to our clients. I also advise and refer others to influencer consultants if Cornett is not a good fit. It’s my job to know what an influencer consultant does.
Today on the podcast, I’ll spell it out in as much detail as will fit into a 10-15 minute show, so that you can understand whether you need one, or what type of influencer consultant is better for your business.
To start building your own experiences with my influencer marketing software of choice, go to jason.online/tagger today.