It doesn’t seem to matter where, how or how often I talk to people about influence marketing, I inevitably get questions and seemingly confused looks and frustration from people about measuring what we do.
Hey, I get it. Measurement can be confusing. It’s often an afterthought. But it shouldn’t be and it shouldn’t be hard or intimidating.
Back in September, my friends at Tagger asked me to contribute an article to the company’s blog that included my thoughts and helpful tips on measuring influencer marketing. The piece was well received and I was particularly proud of the thoughts I pulled together there.
Today, I’m going to share that article with you in narrative form so that you, too, can hear my thoughts on why measuring influencer marketing shouldn’t be hard.
Thanks to my friends at Tagger for inspiring the article and allowing me to share it here with you as well. You can find the original article on Tagger’s website.