It’s easy to fall into the assumption trap: assuming the right message is always about outcomes. In the case of research conducted about organizations dealing with the prevention and countering of violent extremism, promoting outcomes didn’t produce the intended effect — in fact, it could actually produce unintended negative results. Building trust with key stakeholders required a different approach. It takes a professional communicator to conduct the stakeholder analysis that will surface this kind of information, but many organizations continue to believe they can handle communications without professional assistance.

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The next monthly, long-form episode of FIR will drop on Monday, March 21, 2022.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly or request the credentials in our Facebook group or send an email to fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Neville’s link blog, Outbox, is available, as well.

Links from this episode:

• The Importance of Public Relations in Preventing and Countering Violent Extremism

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