When Google removed keyword referral data from analytics in Sept 2013, the SEO industry took a big hit. You can debate about the merits of this move, as many have. I certainly did – I hated it, and still do.

What Google did was effectively transform the SEO industry. Without seeing how nuances of wording and phrases affected behavior, it was now a blind strategy to reach the right people with the right content.

When I read an article from LongTailUX’s Millie Davis, ‘Why no one talks about the LongTail anymore’. I was brought back to my happier keyword days. We started up a conversation about the article and it eventually led to this podcast with LongtailUX, Co-founder Andreas Dzumla.

Andreas is a former Googler who learned the power of the long tail during his time at Google and applied it to many other businesses. Enjoy this conversation as we extol the amazing world of the long tail and how it can and should be mined for organic rankings.

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