A new study suggests that saying nice things about your competitor (notably on social media) can lead consumers to spend more money on your brand’s products and services.

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The next monthly, long-form episode of FIR will drop on Monday, April 18, 2022. FIR “shorts” — episodes under 15 minutes — will be available several times each week.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly or request the credentials in our Facebook group or send an email to fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Neville’s link blog, Outbox, is available, as well.

Links from this episode:

• Research: When Praising the Competition Benefits Your Brand

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