Twitter tweeted a tweet on April 1, leading a lot of people to believe it was an April Fool’s prank. That got it more attention than it otherwise might have. Was it just luck or a well-planned ploy?

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The next monthly, long-form episode of FIR will drop on Monday, April 18, 2022. FIR “shorts” — episodes under 15 minutes — will be available several times each week.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly or request the credentials in our Facebook group or send an email to fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Neville’s link blog, Outbox, is available, as well.

Links from this episode:

• How Twitter turned an April Fools’ Day joke into a real PR win
• How to design the most controversial button on the internet and not screw it up

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