On episode #137 of the Rethink Marketing Podcast, Eric and Colin explore the pros and cons of empowering employees to build audiences online. Many of your team members may want to market themselves to create additional employment security, so what should marketing and business leaders do? Letting your people build personal brands can help businesses reach broader audiences, improve brand perception and more! But the big risks and potential pitfalls must also be considered. Pull up your company’s social media policy, and grab a red pen!

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Let us know what you’re rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt!  Just include size and mailing address with your comments.

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