Home » Crafting Categories and Perfect Positioning | Laura Reis

Crafting Categories and Perfect Positioning | Laura Reis

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On episode #135 of the Rethink Marketing Podcast, Eric and Colin are joined by author, speaker, media personality, and marketing strategist Laura Reis. Laura explains why perception matters more than reality, which is counterintuitive to most marketing leaders. She explains the important differences between positioning and branding, and provides guidance for new and established brands. With so many categories, how do marketers pick and own one? How do we avoid the downfalls of line extensions? Laura gets to all this and more! 

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Thank you to Arrasmith Promotions (arrasmithpromotions.com) for making today’s episode possible!

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