Hanson & Hunt

Hosted ByArik Hanson & Kevin Hunt

Get relevant news and advice about public relations, corporate communications, social media and marketing each month from Arik Hanson and Kevin Hunt. Arik is a solo marketing and communications consultant in Minneapolis/St. Paul and Kevin leads digital content and channels at CHS.

166: Recession-ready tips, PR’s work-life balance, email newsletters

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The threat of a recession, and what impact it could have, is something all marketers and communicators should be thinking about. We offer some ideas for your plans in the months and year ahead. Also this month, evidence of a possible shift to better work-life balance in PR. Plus, are email newsletter on the way out? And, Arik has some advice for getting leaders to use LinkedIn more often.

WHAT DO YOU THINK?

We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month’s show. 

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EPISODE SUMMARY

Intro  

Talking Point: Readying your comms for a recession

Spotlight: Novel about the influencer life

Quick News & Quick Takes: PR pros survey

Quick News & Quick Takes: The social listening struggle

Quick News & Quick Takes: Are email newsletters going to die?

Q&A: Getting leaders to use LinkedIn more often

ARTICLES AND LINKS

‘We all need things to work harder for us’: Marketers at Cannes are braced for a recession

It’s time to ‘double down,’ advises P&G’s Marc Pritchard around economic slowdown

A recession-proof content playbook for marketing leaders

What’s it like to be an influencer? Jenny Mollen dishes on free stuff and all the strings attached

New Muck Rack survey: The State of PR 2022

The State of Social Listening in 2022

The collapse of the email newsletter is coming, long live the newsletter

5 creative tactics to get your executives posting more consistently on LinkedIn

Workshop (June 29): Unlock strategies to bolster your LinkedIn presence

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