In this series, I am explaining the 7 digital media skills that will never go out of style. I am doing this series, as there are many job postings that focus on the applicant knowing tactics. However, when looking at the purpose of the tactics, the skills are what enable people to adopt, refine, and adapt tactics according to the need. Knowing how to do this requires skills that are beyond the tactical application and are based in strategic maturity.

The first digital marketing skill that’ll never go out of style is digital and media literacy. Or, as I like to call it, Media Maturity.

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