Safi Zisman is a professional media coach and PR expert. His company BF Media helps companies prepare their story for use on TV and radio. And as you’ll hear, it’s not easy to get it right unless you have expert advice. In this fun interview, Safi points out the common errors that spokespeople make and how to trouble-shoot your interview ahead of time.

In this show we discuss:

• How broadcast demonstrated its use during the pandemic
• The terrible twos of running your own business
• The new business frenzy of broadcast PR
• What to do and what not to do on TV
• The phenomenon of Mick Lynch & his greatest hits
• The power of authenticity
• Turning an interview into a conversation
• Tips for marketers to help spread the message
• Public perception and the Amanda Knox syndrome

Reach Safi on LinkedIn here: https://www.linkedin.com/in/safi-zisman-5aa21929/

BF Media here: https://www.linkedin.com/company/bf-media/

Mick Lynch -v- The Media here: https://youtu.be/cgSUpyo86ZI

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