Endless Coffee Cup

Hosted ByMatt Bailey

Endless Coffee Cup is a discussion of marketing news, culture, and media for our complex digital lifestyle. With a wide range of marketing topics, we bring insights beyond the headlines, and a challenge to “ask why.” Hosted by Matt Bailey, CEO & Founder of SiteLogic.

7 Digital Marketing Skills: Skill #4 – User Experience

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A website is never done. This is the disconnect between website development and marketing.

Your agency or designer may want to sign off and say it is done, but in reality – it should always be tested, improved, and adapted to your audience. Otherwise, you’ll miss out on sales, leads, registrations – whatever your goal.

The skill of User Experience (UX) and User Interface (UI) – are not only a critical skill now but will be in great demand in the future as more people in more places rely on digital interfaces to conduct nearly all of their affairs online.

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