80. Content Measurement: How Brand Storytelling Saves Money
You're always asked to prove how much money you're generating. Sarah shares how to think about what it's SAVING for your next monthly metrics dashboard.
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EP 80. How to measure your brand content. You think about how to show the impact your brand storytelling content is having on the business. How much is it generating? BUT—what about how much money your content is SAVING your company? Sarah shares how to think about this in your next monthly metrics dashboard report at work.
(free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e
VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/content-measurement-how-brand-storytelling-saves-money-episode-80/
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