Government communications and public information has a lot in common with marketing, as it aims to inform, educate and persuade the public. In this delightful conversation with National Association of Government Communicators (NAGC) president, Tabitha Clark, we explore the role of communicators in local governments. It’s a different form, but still marketing as they must create, distribute, and measure the content they produce for the press, the public, and private industry.

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