Marketing With Empathy

Hosted BySarah Panus

How do I focus my brand storytelling strategy to get people aligned and make work less overwhelming and confusing? How do I create a brand storytelling framework and prove the value of brand storytelling? What content should my brand talk about, and where should we look for insights? How can I be more creative, and confidently sell-in my ideas without feeling like an imposter? Is influencer marketing right for my brand? What are great brand storytelling examples? Are there brand blog best practices I’m missing? And—how do I more confidently listen to my inner-voice for a more joy-filled (a.k.a. saner) life? Welcome to the Marketing With Empathy podcast where we answer ALL of this and more!

83. How Sleep Number Grew Storytelling – Lisa Bailey

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EP 83. Revised Rerun- Sleep Number didn’t always have the support it does today to do brand storytelling. And, they didn’t know it would drive top ROI results either. Sarah and Lisa Bailey reflect on how you can track the results of your own brand storytelling; how quickly or slowly you should test the waters; and what they’d do differently that you can learn from.

 

(free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e  

 

VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/how-sleep-number-grew-storytelling-lisa-bailey-episode-83/

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