Marketing with Empathy

Marketing With Empathy

Hosted BySarah Panus

How do I focus my brand storytelling strategy to get people aligned and make work less overwhelming and confusing? How do I create a brand storytelling framework and prove the value of brand storytelling? What content should my brand talk about, and where should we look for insights? How can I be more creative, and confidently sell-in my ideas without feeling like an imposter? Is influencer marketing right for my brand? What are great brand storytelling examples? Are there brand blog best practices I’m missing? And—how do I more confidently listen to my inner-voice for a more joy-filled (a.k.a. saner) life? Welcome to the Marketing With Empathy podcast where we answer ALL of this and more!

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All Episodes

131. Building Niche Masterminds for Growth & Engagement

April 9, 2024 MPN Marketing With Empathy 0 Comments

EP 131. Being a marketer is hard. Matt Banker joins host,...

130. This AI-Data Engine is Your Brand’s Empathy Secret Weapon – Ian Baer, Sooth

April 2, 2024 MPN Marketing With Empathy 0 Comments

EP 130. Understanding what your customer needs from you emotionally is...

129. Gen Z Doesn’t Buy Things, They Buy Inspiration – Ian Baer, Sooth

March 26, 2024 MPN Marketing With Empathy 0 Comments

EP 129. Guest expert, Ian Baer joins Sarah Panus to talk...

128. Decode Consumer Buying Behavior – Mary Mathes, Alpha-Diver

March 19, 2024 MPN Marketing With Empathy 0 Comments

EP 128. You’re not a mind reader so it can be...

127.  Social: 5 Steps to Attract More Leads & Get Unstuck in 1 Hour a Week – Karlyn Ankrom

March 14, 2024 MPN Marketing With Empathy 0 Comments

EP 127. Social media marketing is powerful, but frustrating to always...

126. Hallow App’s #Pray40 Content Brilliance

February 21, 2024 MPN Marketing With Empathy 0 Comments

EP 126. It’s really hard to create a movement. But, the...

Marketing with Empathy

125. Write a One-Liner for More Impact

February 6, 2024 MPN Marketing With Empathy 0 Comments

Quickly explain what you do in a way that attracts more customers. Do you or others in your company fumble through explaining what you offer? Most brands start talking all about themselves first, which is wrong. Host, Sarah Panus explains what a one-liner is; why it’s useful; who it’s good for; and how to craft and perfect yours to generate curiosity and get potential customers to say “tell me more”.

124. Be a Better Networker – Author, Kurt Schmidt

January 18, 2024 MPN Marketing With Empathy 0 Comments

Networking can feel awkward and hard. Guest and author, Kurt Schmidt, shares advice from his book, The Little Book of Networking, to help you grow your career one conversation at a time.

Marketing with Empathy

123. MWE’s Plan to Improve Your Content & Drive Results

January 9, 2024 MPN Marketing With Empathy 0 Comments

EP 123. Marketing and business leaders lack the time, skills and...