Keurig Dr. Pepper has stirred up a controversy by issuing an RFP that included payment terms of 360 days. While some big PR and advertising agencies may be able to wait a year to be paid for their work, it’s most likely a non-starter for small and minority-owned agencies. (If most big clients turned to one-year payment terms, even the big agencies might have difficulty accommodating the requirement.) The agency world has united in its condemnation of the move, and Keurig Doctor Pepper’s response is tepid, to say the least. Neville and Shel discuss the situation in this short midweek episode of “For Immediate Release.”

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The next monthly, long-form episode of FIR will drop on Monday, January 23.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s Asides blog is also available.

Links from this report:

• VoxComm Issues Red Alert to the Industry Responding Keurig Dr Pepper’s 360-Day Payment Term Request (VoxComm)
• Keurig Dr Pepper’s Message to PR Firms: We Don’t Value You, Leaders Say (PRSA)
• Keurig Dr Pepper Demands 360-Day Payment Terms in RFP (Adweek)
• Keurig Dr Pepper called out for demanding 360-day payment terms in PR tender (Marketing Interactive)
• Outrage over 360-day agency payment terms—Keurig Dr Pepper’s plan highlights issue for industry (AdAge)
• UK ad body slams 360-day payment terms demanded by Keurig Dr Pepper (The Drum)
• How PR Agencies Should Handle Egregious Payment Terms Like Keurig Dr Pepper’s (PR News)
• Keurig Dr Pepper stands by payment terms after backlash from trade bodies (PR Week)

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