I’ve been using and reviewing social technology software for almost 20 years now. One of the most frequent categories of software I’m either pitched or someone recommends I try is in the social media management category. These are platforms like HootSuite or Sprout Social where you’re able to plug in all your social media channels, manage your comments and message from each in one place, publish and set up calendars to pre-load content and such. 

Some of them add features like social listening. Most of them just have a social inbox and call it social listening, but that’s a different rant for a different day. But each social media management platform out there has some bell or whistle that makes them cool or unique. 

Every now and then someone comes along and looks at the category from a different angle and innovates a bit. Normally when that happens the new social media management solution combines functionality from some other software category for a mashup that serves a given niche. 

At a startup event in Silicon Valley recently, one such platform caught my eye. 

The platform is called RellaSocial. It’s the brainchild of Natalie Barbu. If you recognize that name it’s probably because you’re one of her 300,000-plus subscribers on YouTube or followers on other social media platforms. 

Natalie has been creating content on YouTube for well over a decade. But she was always frustrated with trying to manage her content calendars and creation, goals, plans and even income from brand collaborations. She was tracking things in spreadsheets and in multiple software packages. One day, she decided to solve the problem by building her own app.

RellaSocial combines social media management, content planning and scheduling, project management and even income tracking. Because this is built by a creator for creators, there’s even a handy tab where you can see what other creators are charging for various types of posts. 

I’m sure I disappointed Natalie a bit when I approached her in the pitch room at the startup event. She was standing at a table hoping to talk to potential investors. I was just some dork hoping to have her on my podcast. But she said yes, so she’s here today to tell us how she became a creator, why she decided to build RellaSocial and how it helps content creators do what they do.

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