The Fuel Podcast

Hosted ByKeith Smith

Interviews with leaders of companies from all areas of business on how they generate sales. What tactics do they use for their particular industry and how can you learn new tricks for your industry – all delivered with a jaunty perspective for your listening enjoyment!

Adrian Ma – The Winfluencer

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Public Relations is now arguably the most in-demand discipline of the entire marketing mix. Adrian runs Fanclub PR a multi award-winning boutique agency. In this show, we discuss how PR has evolved and why it is now such an indispensable skill, with its ability to influence, persuade and create demand for products, services, and brands as well as being both hero and villain in the political and scientific world.

The pros and cons of the 4 day work week; why most parents don’t understand PR, building creativity into education, totems and ceremonies in the hybrid world and telling fossil fuel companies to do one.

Mount recyclemore

https://www.bbc.com/news/uk-england-cornwall-58889592

A technique for producing ideas:

https://jamesclear.com/book-summaries/a-technique-for-producing-ideas

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