Winfluence – The Influence Marketing Podcast

Hosted ByJason Falls

Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence – The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There’s a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.

The Incredible Journey to Influence of Kevin Marcus Miller

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I threw out one of my Winfluence tips a few weeks back. For those who aren’t aware, I’ll record little one-minute tips and ideas from time to time and post them as Instagram Reels or YouTube Shorts … sometimes on LinkedIn, too. 

The one I’m referring to was inspired by a friend who asked how one would uncover the influencers online who really have true influence. Not just followers or decent engagement rates. But the ones who can post something that drives people to actually do something or think differently about something.

The answer to that question isn’t what most people want to hear. You have to roll up your sleeves and really do some digging. You have to triangulate social networks and content platforms and see who’s being quoted in the media, interviewed on podcasts, speaking at conferences. 

But in my Winfluence Tip, I shared one idea that always pays dividends for me. When I’m looking for a thought leader or subject matter expert in a given vertical, I go fishing for the people who run Groups.

There’s no influencer marketing software that indexes admins for LinkedIn or Facebook Groups. You simply have to go find the groups that are active and engaged, look up the admin, research them. Sometimes have to join the group and participate for a while before you get anywhere. 

The Group Leaders are gate keepers for information for that audience. People join most groups because someone is helping filter out the spam and nonsense so the content is more trustworthy and qualified for their viewing pleasure.

Kevin Marcus Miller is a lot of things. And one of them is a Facebook Group admin. He is the host of the Marketing Agency Owners Group, which as of this writing has 53,000 members. And it’s growing by hundreds of new users every week. 

I’m a member and was so impressed with what and how Kevin was managing everything there, I thought I’d have him on to chat about running a group, what goes into it, what brands should and should not do to be involved with one, and share ideas on how you can perhaps build one of your own to solidify your influence.

We’ll also dig into those other hats I told you about. Kevin’s new podcast, Agency Talk, is one of the newest shows on the Marketing Podcast Network. It was a spin-off of the Facebook Group actually. He’s a noted musician and songwriter. And a survivor 12 times over, of sudden cardiac arrest.

This episode of Winfluence is presented by where you can create a consistent flow of authentic user-generated content to fuel paid, earned, shared and owned campaigns that set your content marketing on fire! One of the main methods of doing that is by shifting your influencer marketing focus to a Community Influence Marketing one. That’s where you discover the influential voices in your own community of customers, fans and followers, and partner with them to create authentic content that recommends your brand. 

Download’s new ebook called The Marketer’s Guide to Community Influence Marketing. It’s a step-by-step manual that shows you how to do it. The result is a more cost-efficient way to engage creators and drive word-of-mouth marketing while capturing better-performing content for your paid and owned social media efforts.

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