This week our host Ian Truscott joins Jeff Clark our resident Rockstar CMO Strategy Advisor and former Forrester Research Director in the Marketing Studio, where Jeff shares how to create your ICP (Ideal Customer Profile).

Ian then goes backstage with Tim Ringel, a serial entrepreneur with the passion and drive to push past the status quo. This desire to make things work the way they’re supposed to has led him to the role of Global CEO of next-generation international advertising group Meet The People.

Tim is a seasoned global CEO, a builder of multiple international agency groups, he’s built an agency to more than 3,000 staff with 68 offices around the globe, run world-renowned Spring Studios and Reprise Digital, IPG Mediabrands’ digital global agency network. Tim has been a speaker at over 250 industry events, including talks at the United Nations, Cannes Lions, Google and Facebook, and he is an active supporter of entrepreneurial associations and charities.

In this inspirational conversation, Ian and Tim chat about his rock star marketing career, starting with a fascination with code, growing and selling agencies, and a nomination for the Rockstar CMO Swimming Pool that we can all feel right now.

We then wind down the week in the Rockstar CMO virtual bar where Robert Rose, Chief Troublemaker at The Content Advisory, shares a cocktail and his 3 i’s for understanding your content audience; Inspiration, Implication and Initiation.

Enjoy!

The Links

The people:

• Ian Truscott on LinkedIn and Twitter
• Jeff Clark on LinkedIn and Twitter
• Tim Ringel on LinkedIn and bio on the Meet The People website
• Robert Rose on LinkedIn, Twitter and his website

As mentioned in this week’s episode:

• Meet The People
• The Rockstar CMO Swimming Pool
• Robert’s website, that he said he’s ashamed of, take a look 😉 –> https://contentadvisory.net/
• Robert’s Experience Advisors Community
• Robert’s podcast with Joe Pulizzi This Old Marketing

Rockstar CMO:

• The Beat Newsletter
• Rockstar CMO on the web, Twitter, and LinkedIn
• Previous episodes and all show notes: Rockstar CMO FM

Track List:

• Piano Music is by Johnny Easton, shared under a creative commons license
• We’ll be right back by Stienski & Mass Media – on YouTube
• I Want You, the Beatles – played by the Dave Matthews Band – on YouTube

Listen on: Apple, Amazon, Spotify or wherever you get your podcasts

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