In this episode of Endless Coffee Cup, Matt Bailey and guest Jennifer Radke tackled the topic of certifications in marketing and social media.

Here are 3 key takeaways from the conversation:

– Social media management requires specific platform knowledge and clear communication skills, along with a strategic approach. Assigning tasks to an intern or focusing solely on frequency rather than message can hinder growth and maturity.

– Data is crucial for decision-making, but marketers need to use language that appeals to C Suite goals beyond vanity metrics like likes and views. Clear definitions of key metrics can avoid confusion and ensure accurate reporting.

– Certification provides a common vocabulary and standards of practice for marketers, enabling better communication and uniformity in language understood by a wider population. Certification processes use psychometrics to ensure fairness and accuracy.

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