Katie Stoller joins the Done Deal Show with Tinashe and Tonje as she shares her journey in the creator economy starting in 2009, working in PR, finding influential people to promote brands, and her experience at various PR agencies and a growth marketing agency. Katie discusses the challenges and differences in perspective between brand representatives and talent managers, emphasizing the need for open communication and understanding between both sides.

This podcast is proudly supported by:

OnScale, the CRM for talent managers, amps up your sales and speeds up growth. It hands you online media kits, creator analytics, and smooth project management tools. OnScale makes talent management a walk in the park.

Sosani Studios empowers talent managers and creators by securing brand funding for videos. Their unique PIIC strategy (Passion-Integrated Influencer Campaigns) marries creators’ passion with brand goals for impactful content. With Sosani, finding the right funding becomes a creative, rewarding experience.

TIMESTAMPS

[04:45] Open communication is key.

[07:11] Importance of middlemen in influencer marketing.

[10:38] Importance of influencer representation.

[19:06] Respect and collaboration are essential.

[21:14] Improving the reputation of talent managers.

[26:09] Long-term deals aren’t always necessary.

[29:52] Build genuine connections through networking.

[34:12] Long-term relationships are crucial.

[41:16] Negotiate and know your value.

[43:07] Negotiate with clarity and fairness.

[47:52] Standardization doesn’t work in influencer marketing.

[53:01] Build fandom for influencers.

[58:22] Closing the gap between influencers and brands.