Tinashe Chaponda and Tonje Bakang interview Travis Montaque, the co-founder and CEO of Group Black and Crater, on The Done Deal Show podcast. Travis explains the reasons behind starting Group Black, which stemmed from the insight that only 0.5% of advertising dollars were going to black-owned media companies. He wanted to change this by building a vehicle for investment in black-owned media, resulting in closing half a billion dollars in deals with agencies and brands. Travis then discusses Crater, which aims to address the exploitation of creators by right-sizing the value exchange for their work. He emphasizes the importance of creating businesses with a specific purpose and seeing progress in their impact.

This podcast is proudly supported by:

OnScale, the CRM for talent managers, amps up your sales and speeds up growth. It hands you online media kits, creator analytics, and smooth project management tools. OnScale makes talent management a walk in the park.

Sosani Studios empowers talent managers and creators by securing brand funding for videos. Their unique PIIC strategy (Passion-Integrated Influencer Campaigns) marries creators’ passion with brand goals for impactful content. With Sosani, finding the right funding becomes a creative, rewarding experience.

TIMESTAMPS

[00:02:23] Changing investment in media.

[00:05:02] Black creators are being underpaid.

[00:08:07] Transparency in talent management.

[00:13:08] Lack of confidence in saying no.

[00:18:11] Components of successful creators.

[00:22:01] Education for creators.

[00:25:38] The Lonely Journey of Creators.

[00:27:32] Education and diversity in pitching.

[00:30:56] Diverse creators and brand growth.

[00:35:42] Talent managers and creators recommendation.