It’s time to think differently about your social media accounts. We discuss why a niche approach is in and scale is out. We also chat about one company’s shoutout of their social media team in their latest earnings report. Plus, a job involving YouTube that we had no idea was so lucrative, why the dreaded calibration meeting could be holding you back in your career, and more!

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EPISODE SUMMARY

The splintering of social media

How to evaluate your marketing channels

Spotlight: YouTube thumbnail designers

Duolingo salutes its social media team

Crisis comms report

Closing: Calibration meetings

ARTICLES AND LINKS

Social media is dead. Welcome to the swipe era

How the pandemic changed marketing channels

The CMO Survey

AI comes for YouTube’s thumbnail industry

Duolingo’s Q2 earnings

It’s time to end unhinged social media

The state of crisis comms according to the pros

There’s a secret reason you’re not getting promoted

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